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Communication Research Discussion 12.2
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i sixsigma
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Discussion 12.2
After completing the previous Activity: Content Analysis, address the following questions in your post (2 points per question):
- First, tell us how you coded your ad by giving your answers to the questions from the activity.
- What might be the variables we are coding for in this study? What are some other things you think we could be coding for? Try to come up with at least two more measures.
- Although we are doing a survey study for our quantitative project, give your thoughts on how we might do a content analysis to investigate this same topic? How might a content analysis inform our survey study, and vice versa?
Then, come back to this discussion later and read through your classmates’ responses. Post a thoughtful reply to two of them (2 points per reply).
Discussion Requirements:
- Post your response here by 11:59 pm EST on Friday, November 11th
- Post a thoughtful reply to two classmates by 11:59 pm EST on Sunday, November 13th